Email Marketing 101

All About Email Marketing

Since mid-nineties email marketing was used in businesses.  Today, it is one of the most powerful tools in any company’s marketing scheme. Email marketing costs less and drives a higher return compared to traditional marketing strategies like direct mail, print ads, or trade shows. Success is also easier to achieve than with offline strategies, also the return can be easily tracked.

            With all of this, it has made email marketing a vital instrument for small and start-up businesses. Simple email marketing is particularly effective for instant purchases. However, when the purchase of a product or service requires a lot of investigation and includes a longer decision-making process, simple email campaigns could be less effective.

About Hosted VoIP

            Using a Hosted VoIP, a third party company manages your entire phone system. At first you consider initial setup and activation costs; you will also need to purchase IP telephones for use with Hosted VoIP. In addition, your company also downloads any essential software to make the system always available, operational and keep it up to date. The phones can also be leased, that depends entirely on your needs. The Hosted VoIP provider then externally manages and provides all other hardware.

            Once all of the components are in place and good to go, the Hosted VoIP provider takes over and handles all call management.

Email Marketing for more sales

If a potential customer engages with your campaigns, but isn’t ready to buy yet. Then that means there’s little more that you can do with a simple email marketing system except continue to email them.

However, with a customize email marketing; you can continue to engage with that customer and look for signs that they are getting ready to purchase. For instance, suppose your company attends a major trade show once or twice a year. Your sales agents will record the most capable leads from this show, while the rest are entered into your sales database.

With simple email marketing, these leads are rarely reconsidered even though a lot may become potential to future buyers. Customize email marketing, on the other hand, will continue to send them messages and monitor the website looking for behaviors indicating that they are looking to buy. When such a behavior is detected, the system will alert the Sales team to reach out. This will make every marketing program you conduct more efficient, you continue to obtain the profits of each program month after month.

With Voicent’s BroadcastByEmail

            BroadcastByEmail software is ideal for opt-in email marketing, newsletter publishing, event management, customer communication and email notifications.  Surveys consider this customize email marketing software one of the best!

            With just one click, send an unlimited number of personalized emails and automatically track if and when your mail is opened.  It also handle bounced emails and manage un-subscribe requests. You can buy Voicent’s BroadcastByEmail once and own it for life. There are no monthly or per-piece fees or charges.